Netflix also said that adoption of its advertising tier plans continues to grow, with membership up almost 70% compared to the previous quarter.
Rather, many customers who previously borrowed passwords from others are converting into full paying subscribers, according to Netflix. Netflix said it has officially rolled out its “paid sharing” program in every region where the company operates, and fewer customers than they expected cancelled their memberships as a result. Netflix attributed some of its strong subscriber growth to its continued password-sharing crackdown. Overall, Netflix reported 247 million paid global subscribers in the third quarter. That’s compared to 2.4 million in the third quarter last year. The company reported a 9% year-over-year increase in average paid memberships, adding 8.8 million subscribers last quarter. Netflix also announced price increases for some subscription tiers in the United Kingdom and France.
All other plans, including its entry-level, $6.99-a-month ad-supported tier, will remain at the same monthly cost. Its one-stream basic plan will rise to $11.99 in the United States. The streaming giant said in its third-quarter earnings report that its premium ad-free plan in the United States will increase by $3 per month, to $22.99, starting Wednesday. LOS ANGELES (CNN) - Netflix has raised its prices again.
